July 12, 2024


I’ve been working through The Icarus Deception By Seth Godin


The base concept of the book comes from the legend of Icarus.


If you’re not familiar with the story of Icarus, here is the overview. Icarus and his father were imprisoned. To escape his father crafted wings for them out of feathers and wax. They were successful in flying. Icarus’ father warned him not to fly too close to the sun. As they were escaping Icarus felt so powerful that he flew high into the air approaching the sun. As he did so, the sun heated the wax, the wings fell apart, and Icarus plummeted to his death.


The deception from the title comes from our cultural retelling of the story. Part of the original story, that is withheld by the industrial world, is that he was also warned not to fly too low. Flying too close to the sea would cause him to lose lift and crash.


We are constantly surrounded by messages of conformity telling us to lay low, fit in and generally don’t shine.


We need to break free of these messages.


Remember that changing your viewpoint takes time.


The messages of conformity and the cultural drive to be a cog in the great machine have been hammered into us since birth. It’s not something that can be unlearned over night… But you can learn to think and act differently.


I have been struggling with changing my mindset for years. I have actively made choices that have been moving me in this direction for over 8 years and I only now do I feel like my egg is beginning to crack. Over time, I will emerge a new creature, and you can too.


Remember, when the challenges comes, you are the right person, in the right place, at the right time. You are making a difference.


Keep up the good work.



Leave a Reply

Your email address will not be published. Required fields are marked *